Privacy Policy

We, Dakine, Inc. (referred to herein as “Dakine,” “we,” “us,” and “our”), are strongly committed to protecting your privacy and providing a safe online experience for all of our users and subscribers while offering the highest quality user experience to them.  Because we gather certain types of information about and from you, our users and subscribers, in order to fulfill your requests and better serve your needs, we feel you should fully understand the terms and conditions surrounding the collection and use of this information.  This Privacy Policy discloses what information we gather, how we use it, how to correct or change it, and what steps we take to safeguard personal information provided to us both online and offline.  Please read the complete Privacy Policy below, as well as our Terms of Use, and contact us if you have any questions.




When you enter into a contract for the sale of Dakine products or services, Dakine collects and processes your personal data needed for transacting the sale, as per section 6.1 (b) of the General Data Protection Regulation ("GDPR").

The personal data processed by Dakine are your contact details, payment details and any information relating to the product/service sold. Such personal data are processed by Dakine only for specified, explicit and legitimate purposes as indicated above and for no other purpose whatsoever.

Personal data will be processed and stored by Dakine for the duration of the sales contract and thereafter, for the duration of any statute of limitation of any action legal right or action that may be lodged by any of the parties against the other. Any other processing of your personal data will be made only with your prior written consent. Dakine will not provide any of your personal data to any third party without your prior written consent.




If you opt to receive information relating to other Dakine products/services, Dakine will collect certain personal data such as contact details and product preferences which are necessary for selecting and sending you relevant information.

Any collection and processing of personal data for marketing purposes will be performed by Dakine only with your prior written consent (section 6.1 (a) GDPR), even if you are already a Dakine customer. Dakine may also profile your personal data for marketing purposes. You may withdraw your consent at any time by sending an email to [email protected] Any communication by Dakine using your personal data for marketing purposes will also include an active http link to unsubscribe to such direct prospection. By clicking on the unsubscribe link, you will withdraw your consent and all your personal data will be erased from our marketing data base.

If you are already registered in our database to receive information from Dakine, Dakine may process your personal data "necessary for the purposes of the legitimate interests pursued by Dakine" (section 6.1 (f) GDPR). Dakine may also profile your personal data for marketing purposes. Any communication by Dakine using the personal data will include an active http link to unsubscribe to direct prospection. You may, at any time, exercise your right to object to the processing of your personal data for marketing purposes, including profiling (section 21 GDPR) by clicking on the unsubscribe link provided in these communications. When clicking on such unsubscribe link, all your personal data will be erased from our marketing database.




When you browse the Dakine website, Dakine collects and processes user behavior data for analytics and server health monitoring purposes using cookies. The processing of this data is necessary for the purposes of the legitimate interests pursued by Dakine (section 6.1 (f) GDPR). Information processed includes usage patterns, the names of pages visited and products viewed while on the Dakine website, and the way customers interact with the site, generally.

This information is necessary for optimizing the website and improving user experience. It also includes performance-oriented technical data, which provides diagnostic information that allows Dakine to understand how the site and server hardware are performing as customers click on links to view pages and content. Dakine uses this information to recognize when the site is performing poorly and to understand how site performance and user experience can be improved.

To minimize the personal data collected, IP address information is excluded or anonymized to prevent identification of individuals.




You have the right to access your personal data processed by Dakine (section 15 GDPR). The exercise of the right to access and receive a copy of your data is free if you exercise it under reasonable conditions. In addition to a complete copy of your personal data, Dakine will also provide you with the complete list of information provided for in section 13 of the GDPR. If your requests are manifestly unfounded or excessive, in particular because of their repetitive nature, Dakine may either refuse to answer you or charge you for the provision of this information.

You may exercise your right to access your personal data by sending an email to [email protected]




You can at any time ask Dakine to rectify, as soon as possible, your personal data if this data is inaccurate.

You may exercise your right to rectify your personal data by email sent to [email protected]




If Dakine does not take action when you exercise your right to object, access, or rectify, Dakine will inform you without delay and, at the latest, within one month of receipt of your request, of the reasons for not taking action and on the possibility of lodging a complaint with a supervisory authority and seeking a judicial remedy.




Dakine implements appropriate technical and organizational measures to ensure your personal data are adequately protected. In particular, our website’s bunker security system is armed with a sentry system to monitor activity and prevent any unauthorized disclosure of personal information. Likewise, all credit card information is processed directly by Dakine’s PCI-DSS certified gateway services provider, CyberSource, owned by Visa, and is safeguarded according to the industry’s most recent and strongest standards. In addition, to protect our customers, we utilize a licensed system for fraud detection, and we use industry standard SSL (Secure Sockets Layer) encryption to protect the confidentiality of your personal data stored in our information system.

Your personal data are stored and processed within the information system of Dakine, operated only by Dakine. In case Dakine decides to subcontract all or part of the processing/storage of your personal data, Dakine shall impose to its subcontractor security obligations at least as strict as those described in the present section. Any subcontractor of Dakine shall have no right to subcontract any right or duty agreed upon with Dakine, except with the prior written consent of Dakine.




"Personal data breach" means a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data transmitted, stored or otherwise processed by Dakine.

In case of breach of your personal data, Dakine shall provide notification of such data breach without delay to the relevant Supervisory Authority in the EU. In addition, when the personal data breach is likely to result in a high risk to the rights and freedoms of its EU customers or prospects, Dakine shall inform you of the personal data breach without undue delay.




Contact information for Dakine’s representative in the EU is included below:

Emmanuel Kurtz
Dakine GDPR Compliance
10bis Rue du Pre Paillard
74944 Annecy-le-Vieux

Inquiries should be sent via post to the address above, or by email to the following address:

[email protected]




This Privacy Policy shall be governed by the law of the country where we will deliver you the products/services you order from Dakine. Any litigation relating to the enforcement of such Privacy Policy shall be of the jurisdiction of the supervisory authority of the country where Dakine delivers you the product/service sold.